Wednesday, June 8, 2016

You're a Media Company. Now What? - strategy+business (registration) (blog)

Grown-Up Toys - Google News

strategy+business (registration) (blog)

You're a Media Company. Now What?
strategy+business (registration) (blog)
Native advertising, or content marketing, became a US$10.7 billion business in 2015, up 35 percent from the previous year, according to BI Intelligence. Given this ... Lego has linked its physical toys to the digital world through video games ...

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